Plex's lifetime pass is now $750. Here's the math.

As of July 1, a new Plex lifetime pass costs $749.99, up from $249.99. The monthly and yearly plans didn't move, so they stay at $6.99 and $69.99. If you already own a lifetime pass, nothing changes for you. This is for the people deciding whether to buy one now.

Plex’s official lifetime pricing announcement

What $750 actually buys

A lifetime pass is a bet that you'll use the software long enough for one payment to beat the yearly one. At $69.99 a year, the old $250 price paid for itself in about three and a half years. At $750, it takes closer to eleven. That's a long time to bet on one company's plans staying put, especially right after the price tripled.

Compare the features you use

A lifetime purchase depends on which features you need and how long you expect to use them. Compare the current plans and platform support before buying. An existing Plex lifetime pass is a different decision from purchasing a new one.

Tofa is independently developed and is in beta. Streaming and hardware acceleration are included in its free tier. Supporter is optional, and the planned feature split is published on our pricing page.

How the two line up

Prices reviewed September 24, 2026; check the linked plans before purchasing.

• tofa's planned launch prices: $4.99 a month, $49 a year, or $120 for one of 500 founding lifetime passes. After those sell, monthly or annual only. One owner payment covers their personal servers and the household and family members they invite. Tofa is free to use. Optional Supporter features are available to preview at no charge during beta.
• Plex: $6.99 a month, $69.99 a year, or $749.99 for lifetime.

Founding Supporter helps fund continued development. At paid launch, Supporter adds lifecycle automation, bulk and automatic subtitle fetching, downloads, automatic intro and credits skipping, and a vote on roadmap priorities. Hardware acceleration, FillView, direct remote streaming, and the import wizard stay free. Founding purchases aren't open yet; we'll announce the sale before it starts.

What we won't pretend

tofa is younger. There are things Plex does that we don't do yet, like live TV and recording, music, and photo libraries, and we keep that list out in the open. Read the current feature list and pricing terms alongside this comparison, and test your own library before choosing.

If you were about to spend $750 to lock something in, it's worth a look first. Tofa is free to use, with an optional Supporter tier for extra features. Point tofa at your existing folders, bring your watch history, and run both side by side until you're sure.